Why “The Daily” will fail

by Andrew Gertig on February 5, 2011

The Daily will fail because it is not any better than USA Today’s, The Wall Street Journal’s, Wired’s, or ANY of the other magazine/newspaper’s apps.

If I have to see a spinner for more than 10 seconds I will close your app. If I have to see one for more than 20-30 seconds I will never reopen it even if I paid for it.

Reading is meant to be instantaneous. Just like something going from being Free to Paid doesn’t fell right, taking 30 seconds to start reading a book you own doesn’t feel right either.

Who gets it right? Reeder gets it right. Whenever I open the app there is always something available for me to read instantly while the remainder download quickly in the background.

Do it like Reeder or fail.

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